Capri Sun.
Capri Sun!
That’s the product helicopter mom is trying to sell in the hilarious new commercial I posted about a few days ago.
It finally came to me.
Okay, it wasn’t a profound revelation, nor did my memory suddenly spark the answer; rather, I happened to catch the ad again while doing the dinner dishes last night.
Believe me; this commercial is going to blow up parenting blogs in the not-so distant future. It’s that relatable.
If you haven’t already seen it, you can catch helicopter mom in all her obsessive glory here.
Darn if you don’t crack a smile mid-way through.
Once you finish watching it, see if you can remember what the mom is trying to sell. I can’t be the only one who neglected to make the connection between the overprotective mom and Capri Sun’s new Super V juice drink.
“If Paula Ebert had her way,” the commercial’s voiceover explains, “she would help her child … with everything.”
Including grooming her son outside his school locker as he chats it up with some pals; batting down flying balls aimed for her kid’s head during gym class; answering a teacher’s question about genetics, and then crediting her child: “He knew that;” and finally, pedaling her heart out on the back of a tandem bike (shared by her son) so he could enjoy the thrill of victory.
Yes, helicopter mom would indeed help her child… with everything, but as the commercial’s voiceover continues, “That kind of love is frowned upon.”
On second thought, the mom, buys her son a new vegetable-infused version of the popular bagged juice.
With Capri Sun’s new Super V beverage, supermom’s son “gets more of what he needs without all the her he doesn’t think he needs.”
Meh, it’s still a stretch to make the connection, but, oh, the funny.
Even if you are a free-range parent, you have got to see the hilarity in the exaggerated scenarios.
Then again, if you are a full-blown helicopter parent, who hovers over your kid like Capri Sun mom, then you might be asking: “Exaggerated scenarios? What exaggerated scenarios?”