Did you know that Sir Elton John loves candles? Who knew? Apparently, Bath & Body Works because the popular store is latching on to John’s star power and his passion for candles just in time for the holiday gift-giving season.
The company unveiled “The Elton John Fireside Home Fragrance Collection,” yesterday. It features scented candles, scented stones and home fragrance oils. The items range in price from $7.50 to $16.50. The company says it expects to expand the collection to include soaps and other categories in the near future. Company officials say the line is inspired by John’s country estate in England and hopes sales will generate $10 million in the first year, 10 percent of which will be used to benefit the Elton John AIDS Foundation.
All of the items will be available at Bath & Body Works stores and White Barn Candle Co. stores, and while the products just hit shelves yesterday, company executives are already expecting record-breaking sales. To illustrate how dedicated John is to raising money for his foundation, the multi-award winning singer made an appearance at the line’s unveiling. Before discreetly slipping away he told reporters that he decided to partner with Bath & Body to further increase exposure for his foundation, which has raised $100 million since it was established in 1992.
I am anxious to examine the items at my local store (by the way you can also purchase the Elton John Fireside Home Fragrance Collection online at bathandbodyworks.com). But what I am waiting for is all of those magazines that feature “Holiday Gift-Giving Ideas.” How many of those (I’m thinking PEOPLE, InStyle, Good Housekeeping) will have the Elton John items featured in their November and December issues. Who knows… we may even see them featured on Oprah’s big “Favorite Things” show.