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Travel Brochures 101

I recently wrote a blog about the misleading verbiage used by some all-inclusive resorts. Often times the descriptions are open to interpretation or only offer a partial explanation of a certain item. It got me thinking about travel brochures and how many times travelers must de-code what’s printed inside.

For example, if you are on a bus tour: “See” vs. “View” vs. “Visit”

Typically, “see” means the tour bus driver will cruise past the attraction so you can “see” it. “View” usually means there’s a brief stop or a chance to take photos. “Visit,” means a longer stop where you can get out stretch your legs and explore a bit. But this isn’t always the case, it’s important to inquire if a particular site is important to you.

Here are some other terms that lead a lot of room for misinterpretation:

“Land-only”

“Land-only” typically means the price covers just the land or hotel portion of the vacation.

“European-Plan” vs. “All-Inclusive”

“All-inclusive” usually refers to a resort hotel where amenities including drinks and meals are part of the deal. And yes, practically everything IS included. “All-Inclusives” are better deals than the “European plan” — or a la carte.

“Oceanfront” vs. “Oceanview” Room

“Oceanfront” means your room faces the ocean.
“Oceanview” means your room provides some sort of view of the water, though you might have to lean out the window to get it.

“Sightseeing” vs. “Orientation Tour”

When you sign up for a sightseeing tour you’ll be accompanied by a local city guide who will take you to various sites and allow you to stop, explore, take pictures, etc. An orientation tour points out places of interest you might want to visit on your own later.

Transfers

Transfers typically refer to the transportation between the airport and your hotel when you arrive and depart.

Related Articles:

What To Know Before You Vacation At An All-Inclusive Resort

This entry was posted in Travel Tips and tagged , , , , by Michele Cheplic. Bookmark the permalink.

About Michele Cheplic

Michele Cheplic was born and raised in Hilo, Hawaii, but now lives in Wisconsin. Michele graduated from the University of Wisconsin-Madison with a degree in Journalism. She spent the next ten years as a television anchor and reporter at various stations throughout the country (from the CBS affiliate in Honolulu to the NBC affiliate in Green Bay). She has won numerous honors including an Emmy Award and multiple Edward R. Murrow awards honoring outstanding achievements in broadcast journalism. In addition, she has received awards from the Aircraft Owners and Pilots Association for her reports on air travel and the Wisconsin Education Association Council for her stories on education. Michele has since left television to concentrate on being a mom and freelance writer.