Traditionally, one doesn’t decorate one’s house with dozens of flowers in preparation for Valentine’s Day (unless you are hosting a party or are wealthy). Rather, most of us wait to see if our special someone hand delivers the goods on the big day. (This tradition can lead to disappointment if you were expecting flowers and receive a card, candy, or gulp, a blender instead.) Let’s face it; flowers make for a much more attractive table centerpiece than a household appliance.
Still not convinced flowers are the way to go this Valentine’s Day? Consider this: According to the Society of American Florists, consumers purchased 280 million flowers last Valentine’s Day. Of the millions of blooms delivered that day more than half were red roses. Valentine’s Day is considered by many as the “red-rose holiday.” It makes sense since the red rose traditionally signifies love.
However, when it comes to decorating one’s home with blossoms, red is not always a customer’s first choice. According to leading florists, pink, peach, salmon, and yellow roses are among the most popular choices. This is something you may want to keep in mind, especially if you are in the “courting” phase of your relationship. Perhaps you are not ready to proclaim your love with a dozen red roses. Maybe you simply want to express your, um, deep respect and admiration… In which case you may want to stick with tulips, carnations or lilies. All are big sellers on February 14th and are beautiful additions to any size home.
As we count down to “Love Day,” flower shops become seas of red and pink. Most, if not all flower arrangements offered on Valentine’s Day are red, white, and pink. If your loved one is not fond of these colors, or the colors simply clash with everything in her home, then I would recommend pre-ordering an arrangement featuring more exotic flowers well in advance of February 14th.
Regardless of the flower’s color, you can expect to fork over a lot of your own green this holiday. According to the Society of American Florists, last year, a dozen roses from a flower shop averaged about $70–excluding delivery. That number is expected to rise this year. Like it or not, Valentine’s Day is the most expensive time to buy flowers–especially roses. Simply put, you have millions of people flocking to flower shops on a single day in the middle of winter looking for roses… and the price reflects it.
But, just think how sweet your reward will be for adding color and fragrance to your loved one’s home.
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