Are you ready for Ratatouille? I admit to have some reticence when I first saw the previews for it because the idea of a film that focused on a rat in a kitchen didn’t seem to be so appealing at first, but later previews are persuading me to be more interested. As part of the promotional campaign for Ratatouille The Big Cheese Tour kicked off yesterday at Walt Disney World Resort in Florida.
The Big Cheese Tour
So what is The Big Cheese Tour? It’s a cross-country event that will be appearing at major food festivals and others all summer long. The film features a rat named Remy who wants to be a great French Chef. The quandary of course begins with the fact that he’s a rat and rodents are hardly popular in anyone’s kitchen.
The tour will also include a Big Cheese Slide for kids to ride down and a 30’ state-of-the-art Eiffel Tower Digital Theater that will give audiences a sneak peek at Ratatouille. So what else will you see there besides the previews and the 25’ cheese wedge slide?
How about demonstrations of cooking by a real chef? The chef will prepare treats and dishes to help busy families prepare healthy snacks. There will be an inside look at the animation of the film, radio promotions and video game demonstrations. Visitors will be able to see making of pieces at various different kiosks throughout the tour.
Promotional partners are teaming up with Disney to present visitors with a wonderful option all designed to educate, entertain and of course, engage the audience into seeing the film.
Ratatouille is a Walt Disney Pictures and Pixar Animation Studios joint venture. Directed by Brad Bird (The Incredibles), the film features the adventures of Remy, a rat with aspirations to be a great chef and the Linguini, the garbage boy who helps Remy to achieve his dreams. The movie debuts June 29th.
Are you planning to see Ratatouille this summer?
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