We cannot make sales or get contracts if we cannot get prospective clients and customers interested in what our business is all about. This may sound incredibly simplistic and obvious, but marketing a home business is about more than just hanging up the “open” shingle and opening the doors. While we do have to spread our message and get it out in front of our market, we also need to engage our customers so that they will become interested and attached to what we do in our business.
Engaging our customers and clients means that we need to find ways to get them to interact with us—surveys, conversations, testimonials, following up and asking them for feedback. These are all different ways of encouraging our clients and customers to engage with us. But, we can engage with them as well. By expressing a genuine interest in what is going on for our customers, asking questions, remembering to follow up on things they tell us, and other personable skills, we can get involved with our customers and clients on more personal level and thus, engage them with us and our businesses.
Who doesn’t like to be treated like a unique person? After all, don’t you appreciate it when someone remembers that you were sick or asks how your child is doing in school? We want to develop connections with our customers and clients so that they know a bit about us and we know a bit about them. It doesn’t have to mean that we become best buddies, but engaging with our customers on a somewhat personal level will help to cultivate and create some customer loyalty. After all, we want our customers and clients to feel like they are getting a good value and a unique service experience that they will not get anywhere else.