“Like” Your Own Update: I would have to say that this is more of a pet peeve than a mistake. The mere fact that it peeves me makes it a mistake in my book. I do not understand why someone would “like” their own status. He is the one who wrote it or updated it with a quote so obviously we all know he likes it. It is akin to patting yourself on the back or high fiving yourself.
Not Engaging Your Fans: If you status updates are bland statements or advertisements for your products or brand then you are not making the most out of the Facebook community. If you do not engage your fans you take the community out of the equation and that, my friends, is the most powerful part of the Facebook. Engage your fans by talking with them. Ask provoking questions that may have little or nothing to do with your products. Get to know what your fans like and dislike about your products.
Not Tagging and Tagging Too Much: Tagging is a balance. I gained many fans through being tagged and influenced fans to “like” pages by tagging other pages. I enjoy giving a shout out to other pages and people in my community. It adds a personal touch and engages readers. You will notice many “likes” to updates that have tags even if they are not the ones being tagged. Readers like a sense of unity among fellow bloggers. Tagging is an essential in being a part of Facebook.
On the flip side, if you tag with selfish motives or tag more than you update with engaging content you will become a nuisance. You will likely not get tagged back and your tags maybe given a nod or ignored. It’s a balance…pick a day to tag your favorites and tag with care. The more careful and purposeful you are about it the more impact it will have.