There is no definitive right way to go about building a home business, and there is no one personality or style that guarantees success. The trick is to develop enough self-awareness and understanding in order to make the most of what you do have and find an approach that works best for you as an individual. One key way to look at your approach to business is to figure out whether you are a person and business focused on the “process” or one that is focused on “results.”
If you are process-oriented, you are someone who enjoys the details and steps it takes to accomplish tasks. You may really appreciate cultivating customers, communicating with them, finding out what they want and finding a way to make them happy. As a freelance writer, I definitely enjoy the process of conception and working on writing pieces. I am not nearly as motivated to see those projects come to fruition and reach publication. However, many writers are just the opposite and they love seeing their work in print and receiving that paycheck. I would have to admit to being more process-oriented since I savor the creative and producing part. The down-side of being process-oriented is that it can be challenging to stay on task and know when to wrap up a project and move on to something else.
For those who are results-oriented, getting to the finish line and achieving the desired results is a strong motivator. These people might be less inclined to pay attention to all the details and have patience for the steps it takes to reach the result—but they are great at keeping things on task and moving forward. Results-oriented people generally have a good eye for the bottom line and looking at profit and income.
Regardless of whether you are process, or results-oriented in your business, just knowing what gets you excited and where your strengths are can help you to develop a sense of balance and pay attention to the parts of your business where you might not be naturally inclined to focus.
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