If you missed part one, check it out here.
So when blogs get large, the owner will bring on guest bloggers and will also intersperse their own blogs throughout, so that the content of the blog isn’t entirely written by someone else. Once a blog has grown even more and is too large for one person to handle, the owner will usually take on a manager or a partner and split the ad revenues with that person, to help handle the amount of work it takes to keep it going. Don’t worry about that just yet – you’ve got a long ways to go until then. 😉
One big problem: Guest blogging isn’t something that can be easily done from the very beginning because finding people to guest blog on your site when you’ve only been around a couple of weeks will be next to impossible, because really, why should they? They won’t get a bump in traffic because you don’t have any traffic yourself, and your Page Rank is going to probably be nonexistent at that point, so a link to their blog from yours isn’t going to do them any good. So why did I say to work towards this goal from the very beginning? Because if you do, then you’ll be establishing contact with other bloggers in your niche, and becoming friends with them, from the beginning (these other bloggers will likely become guest bloggers on your blog later on.) You’ll set up a Contact Page so that readers who want to talk to you will be able to do so easily, and will feel a strong connection to your blog, from the very beginning. People who contact you are also (you guessed it!) potential guest bloggers. You’ve got to work with them from the get-go. It takes a different mindset to manage your blog this way, but it’s worth it, because being able to own your blog instead of letting it own you because you’re tied to writing blog after blog after blog on an endless treadmill of “Content = Traffic = Revenue” is definitely worth it.
In the meanwhile, you’ve got a lot of growing and a lot of blogging to do, so let’s lay aside the end goal for just a moment and focus on the most basic decision you have to make: Deciding whether you want to blog for yourself or blog for a company. Don’t miss it!
This was part of a series on blogging. If you haven’t read the other entries in this series, make sure to check out the summary page for a listing of all blogging articles. Comments and feedback are always welcome – feel free to leave them below or send me an e-mail at Hava L {at} Families dot com. Thanks for reading!