In my last blog I introduced you to the importance of building a platform as a writer. In today’s world of writing, you just won’t get very far without having one.
As a reminder, I said that building a platform is the means in which you promote, market, and sell your work. Without a platform, you likely won’t get a publisher to pick up your book. And even if you decide to self-publish, without a platform no one will buy it.
So in this blog we are going to look at how social media helps in building your platform. In fact, it is probably one of the most important tools you will need in order to make this happen.
There are generally three types of people when it comes to social media. The first type is what I call the “lurkers.” This is someone who likes to read other people’s Facebook statuses, Twitter updates and so on. But they don’t like to participate. Some might call them a nosey Nelly.
The second type of person is the one who has a couple of social media accounts and although they aren’t lurkers, they aren’t active participants. They get on when they can and really don’t have a clue as to the ways social media can benefit them.
The third type is the one who is always on social media and uses it appropriately. As a writer, there is a rule I have adopted when it comes to my use of social media.
About 25% of my use is conversational. I post things about my life or how I feel. That allows people to know me as a person, which is very important when building a platform.
Another 25% of my use is promotion. This is where I point people to things I have written.
The next 25% of my use is reciprocal. This means I comment on other people’s posts or photos. I read what others have written and share those writings.
The last 25% of my use is trivial. You know…Words with Friends, following a group, etc.
Social media is a great way to promote yourself as a writer, to share your talents and to allow others to get to know you. But you have to use it wisely.
What tips do you have for building a platform through social media?
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