OK, you asked, or you are least thinking about asking! What is Bzz Agent and how can you play?
Bzz Agent focuses on WOM: word of mouth marketing. Word of mouth marketing is nothing new, and we can all learn from it! In fact, they have their own association called WOMMA.
What Bzz did is take the idea of WOM and start a business where a company can give them products, they give the product to their agents, and the agents get points for talking about the products to others.
I have to admit though, I wonder how many people just sign up for a product and keep their mouth shut. It is definitely an honor system.
However, some of the products are so great you can’t help talk about them! For example, last month I got the Sonicare toothbrush, and I couldn’t help but gab! My teeth actually got whiter from using it. It’s a pretty pricey toothbrush as well, and I would never have bought one otherwise. Now they have a customer for life! Plus, I’ve told all my family members and friends about it.
Cost to them: a product sample.
Rewards: free advertising and a customer.
Other campaigns I’ve participated in include Take 5 candy bars (yummy – I now buy them as a tasty treat every so often), Fantastic Oxy Power (which I now keep in my cleaning closet), and Warm Delights (a great and tasty pick me up for gloomy days). There are a few campaigns I admit are not worth talking about, so we won’t mention them here.
However, what I’ve benefited most from them are the books. I’ve only received three, but so far I have read or am reading: “The Ice Cream Maker”, “Inside Every Woman”, and “Selling Power”.
See! I got a free book and they are getting free advertising! It must work! Now it’s your turn, how can you get WOM for your business?