The Power of the Press Release: How to Unleash It in Six Easy Steps

Once you understand the potential of a press release, it helps to know the best way to unleash its power. I like to use the following six steps. Step 1: Pinpoint Your News Item If you can’t do this, don’t bother proceeding to any other steps. You MUST have a news item to center your press release around. Period. Take mine for example. Last week I had two new writing credentials to promote: Casting On, Binding Off, my latest Amazon Shorts release and the Bylines 2008 calendar I’m part of. Most authors make the mistake of thinking a new release … Continue reading →

The Power of the Press Release: Understanding Its Potential

Press releases are perhaps the most valuable tool for garnering “free” press and publicity any business can employ. I put free in quotes because nothing is ever truly free, is it? You do have to invest time in writing and distributing press releases. (This is assuming you’re doing it yourself. If you hire out, well, then it’s definitely not free.) But that’s the beauty of press releases. They allow you to save money on marketing while potentially netting huge results because you can do it yourself. “Sounds nice, but they wouldn’t work for me.” I used to think that too. … Continue reading →

Magazine Submissions: Tips, Jokes, & Fillers

Writing for magazines can be lucrative and rewarding. For the beginner it may seem somewhat intimidating to submit to big publications. If so, consider getting your feet wet with tips, jokes, short stories, and other fillers. Even if you are an experienced and prolific writer, submitting shorts and fillers is a great way to make some extra cash. As always, you need to consult the guidelines and submit only the type of content requested. Submit it as directed and make sure you send it to the appropriate editor. It is also a good idea to review several copies of the … Continue reading →