In thinking and talking about customer service, it often becomes obvious that we need to build relationships with our prospects, customers and clients. This implies that we have to like and care about them. Is it possible to do a good job in our home businesses if we do not actually care about our customers or clients?
I happen to think that care and compassion for our clients and customers IS important. I am not talking about overly-identifying with them or poor boundaries; or even about caring too much about what they think or say. What I am talking about is basically caring that what we are doing in our home business operations is making things better on some level for our customers and clients. We can “care” about people without getting overly enmeshed.
I think that we do need to care of we are serving our customers and clients and whether or not our products and services are helping them. I think we can also care about them on a human level—wish them happiness and health without getting to mixed up in the drama of their lives or what is going on with their families. The thing is, people can sense whether we care about them or not. I know that I prefer to work with people who have a healthy level of care, concern and compassion for those who come in contact with. Have you ever worked with someone or tried to purchase something from someone who was obviously not thinking and not caring for anyone other than themselves? It comes through loud and clean and it makes it nearly impossible for you to want to do business with them! Caring that your customers are satisfied and caring about the services you provide is key to building a thriving business.
See Also: How to Say “No” to a Customer or Client
Make the Most of Every Customer Contact