As recent as ten years ago, businesses (especially small ones) got by just fine with a rolodex or an index card filing system for contacts and names. But, with the advent of the personal computer, it is much more common and efficient to put everything into a database of some sort. Have you been wondering if your business is large enough, or if you will be more efficient if you set up a database for your work?
There are dozens of computer database software programs available. If you have purchases a computer with any sort of office software already bundled and loaded onto your computer—whether you have a p.c. or a Mac, you will have both a spreadsheet and a database software program on your computer. You can also purchase ones that might be better suited to your type of business, or provide MORE of what you might want from a database.
As a rule, if you have an efficient and compatible database, it will make your work easier. You’ll be able to track and access important information about contacts, clients, customers, and prospects and you will be able to use that information to create reports, form letters, invoices, envelopes, marketing materials, bulk e-mails, etc. If all of these sounds like activities that will make your business run better, than a database might be for you.
Most database programs can be set up and personalized to meet the needs of your particular business. The trick will come in learning HOW to set up and use your own database. The programs on your computer probably came with instruction manuals. You can also get books on specific database programs at your computer store, book store and the library. If you are someone who needs more hands-on learning, you might consider taking a class from your computer store, community college, or even libraries and small business support organizations are offering computer classes now. If all else fails, you may be able to hire a consultant (and if your budget allows) to set up and train you with a specific database that is perfect for your business.
Since it may take a little while to establish and learn about your new database, you might consider implementing during a slow or “down” time in your particular industry or business. There’s nothing like making computer changes during a busy time to add unneeded stress and pressure!
See Also: Purchasing a Computer for Your Home Business Needs
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