Okay, so you have your business web site up and operational and you’re humming along in your home business—BUT, having a business web site is not a one-time thing. A web site needs to be maintained and updated in order to keep it fresh and functional for your customers and your home business.
It is easy for web sites to be forgotten or pushed aside while one is dealing with other daily details of building a business. But, the very nature of web sites makes it necessary to make sure that the information stays current and is regularly updated. For those customers who return again and again to your web site, they expect to see changes and different information, images, links, etc. to show them that your web presence is alive and lively.
In addition to making sure that the appearance of your web site is continuously updated, you also need to make sure that the “function” of your web site is updated. As technology changes rapidly and different browsers and search engines are updated, you may need to make changes to your site and the links in order to keep up. Visitors will often let you know if they experience a problem with your web site and you might want to keep these “complaints” and attend to them periodically to make sure that your web site is functioning well and easily accessible to customers and prospects.
Keeping an eye on the horizon for additions and changes that can make your site more functional and increase sales is also important. There are constantly new software and features available to increase the functionality of business web sites. Also, keep an eye to your server and other “service” issues to make sure that you are optimizing what is available to you and not in danger of becoming too big for your hosting service (or that it will cost you more money for your web site). It takes attention and diligence to stay on top of your home business’ web presence.
See Also: Getting Links to Your Web Site
Using E-mail to Promote Your Business