Every so often, there is a sweepstakes that makes me wonder how it got put together. The connection between the prizes, and the sponsors, perplexes me. This is one of those sweepstakes. Enter the “Walk With Walgreens” sweepstakes, and you could win a trip to join Allison Sweeney at the season finale of “The Celebrity Apprentice”. What?
“The Celebrity Apprentice” is a television show where a variety of celebrities compete for the chance to raise money for the charity of their choice. Donald Trump presides over the elimination process, and dismisses contestants with his iconic phrase: “You’re Fired!”.
Walgreens is a pharmacy. They were in the news not too long ago when their collaboration with Express Scripts fell apart. Walgreens felt that Express Scripts was asking for too much money. The result was that a bunch of people discovered that their health insurance plan no longer considered Walgreens pharmacy to be in their network anymore. Primarily, though, Walgreens is a pharmacy, and pharmacies are interested in helping people to improve their health.
Walgreens and “The Celebrity Apprentice” television show have teamed up to create the “Walk With Walgreens” sweepstakes. I think I understand how the “walk” part relates to Walgreens. I don’t understand the connection to the TV show, though.
To enter, you have to register for the sweepstakes, and then follow the “activation instructions” that will appear in a confirmation email that you will be sent. Next, log into the website for the sweepstakes. This is when you actually get to register for the sweepstakes, it seems.
After you do all this, you need to play an Instant Win Game. The game will show you 3 pedestrian traffic signs. Click on each one. It will either show a “walk symbol” or a “stop symbol”. You need to have all three match in order to win. No matter what the results of the game are, there will be a confirmation page for you to… do something with.
You can play the game once every day until the sweepstakes ends on April 30, 2012. Each time you play, you get one entry into the sweepstakes. You can get 2 bonus entries if you log a walk that you took that day (or wished to take that day). Or, you can get 1 bonus entry for logging a walk that you took on another day. However, the maximum amount of bonus entires you can get in one day is 2.
There will be 686 Instant Game winners. Each will win a Celebrity Apprentice Walk With Walgreens Kit, which consists of a drawstring bag, a pedometer, a Walgreens Gift Card, and a pair of Dr. Scholl’s Massaging Gel Insoles.
There will be 300 Second Prize winners. Each will get an Entertainment.com Savings Membership that will be valid for 12 months. There will be 50 First Prize Winners, who will each receive a $100 Walgreens Gift Card.
There will be only one Grand Prize Winner. That person will get a trip to New York City to attend the taping of the season finale of NBC’s “Celebrity Apprentice” TV show. It includes a three day/ two night, trip for two, and also includes coach class air travel, the cost of a hotel, and ground transportation.
Image by Phillip Pessar on Flickr