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Fresh “Copy” is Important

In marketing and public relations talk, “copy” is a word for text materials that tell customers about your business. This could be written text on your web site, in marketing materials, e-mails, articles, or other ways you might get the word out about your products or services. The key to effective marketing and promotions it to make sure that your “copy” stays fresh and purposeful and that your prospective customers actually read it.

Good advertising and marketing copy puts the focus on the customer and how your product or service can make their lives better, easier, etc. You may have noticed that there are a lot of “tips” and “lists” that are available on web sites and in print marketing. Things like “5 Ways You Know You Need XYZ” or “10 Tips for Solving X”—this is a fresh and accessible way to share useful information while promoting your business.

Change your text and copy often enough to keep and renew interest. Don’t just leave up copy that was written at the onset of your business. Web surfers and even the average person views many pages, print ads, e-mails, articles, etc. in a day or week and will not waste time rereading stale information. While adding interesting links and articles to your marketing is one way to freshen up your copy, make sure that you have permission prior to using someone else’s material.

Keep in mind that all of your materials and “outlets” are ways that your business comes in contact with customers and prospects. It is important to keep the copy fresh in order to not only represent your business well, but also to compete with the other businesses in your industry that are out there. Periodically review everything that you are using to promote your business to make sure it is as fresh, exciting, and accessible as possible.

See Also: Choosing the Right Words to Use in Your Marketing

Don’t Forget to Keep Your Web Site Updated!

Getting Links to Your Web Site