The commercial runs ad nauseam, but it’s paying off.
According to the folks at Disney, their new free admission promo will likely make history.
If you live under a rock or you don’t own a television, then you might not know about the “Give a Day, Get a Disney Day” program. The project will provide certified volunteers with a one-day ticket to any park at Disneyland in Anaheim, California, or Walt Disney World near Orlando, Florida, in 2010.
Disney execs say they will give one million guests a free day’s admission to a Disney theme park provided visitors complete an entire day of volunteer work next year.
HandsOn Network is partnering with Disney for the program. The clearinghouse for volunteer opportunities will connect people with projects and certify that the work was done. Meanwhile, the folks at Disney plan to inspire its loyal guests to lend a helping hand to those in need.
The move comes at a critical time for nonprofit organizations, which have taken a hit due to the weak economy. In addition, the program also promotes President Obama’s national volunteering initiative.
Most non-profits call the program a win-win situation and a smart marketing move on Disney’s part. The House of Mouse Disney scores points for encouraging volunteerism plus they get free publicity from the nonprofits that benefit.
If you want to take advantage of the free admission promo you must register online with Disney. Once you get to the site, read the fine print carefully. To score a free pass you must be a resident of the U.S., Canada or Puerto Rico. In addition, your volunteer work must be performed in 2010, and your park visit must take place by Dec. 15, 2010.
Participants must be 18 or older to sign up for the program, but volunteer work done by children ages 6-17. Children qualify for a free ticket, but they must be accompanied by an adult when volunteering. Individuals, who have multi-day Disney tickets or annual passes, can get a special FASTPASS for up to six people in lieu of the admission voucher.
In regards to volunteer opportunities, HandsOn Network has 70,000 affiliated agencies, including Habitat for Humanity, local food banks, churches, health care centers, and educational programs. Volunteer opportunities run the gamut from book drive organizers to bingo callers at senior centers.
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