Have you wondered how to “break into” your local writing scene? Whether it’s working as a stringer for your local newspaper, writing a column for a weekly, or even getting work doing technical writing, web content or press releases–there is local work to be had, but like many things in life, it just may come down to who you know!
As a freelance writer, I do some local writing and it is definitely work that has come to me with a lot of hustle and a fair amount of word-of-mouth. None of the print publication work pays very well, but I can make decent compensation on the writing work I have done for businesses–press packets, press releases, web content, marketing copy, grant writing, etc. However, like many freelance writers, my dream is to someday have my own column–getting paid decently to write about whatever I want! How’s that for a dream?!
The good thing about pursuing local markets is that you should already have a pretty good feel for the “slant” of the publisher or business and a good handle on what it is they might be looking for. You can then tailor your proposal, query, and clips to the culture of the potential client. In addition to sending along your work and a snazzy letter or e-mail with your qualifications, availability, and your talent for working on short-notice and under deadline, I would also suggest you make calls and tell everyone you know that you are looking for more writing work. This is how the word-of-mouth comes in. Even in a large city, people know people. In a smaller town, it may seem that virtually everyone is connected.
Once you do get local writing work, do some marketing and publicity for your work and the publication–add them to your web site, encourage your friends to shamelessly let the publication know that they appreciated your piece, etc. Drum up a little buzz about your writing and you’ll increase the likelihood that you’ll be called back to do another piece. I also pride myself on being prompt, meeting deadlines, making quick and accurate edits, etc. Since I am still in the building stages of my freelance career (if that stage ever ends!), I want to make sure I deliver impeccable work with great service. I know the competition can be tough and the jobs certainly aren’t going to the best, most creative writers–often it’s the ones who are productive and timely. Of course, I like to think I am the best of both worlds–but I’ve still got to prove it.
Once you’ve started to get work and make contacts, don’t give up! Continue to work those contacts with editors and remind them that you are out there. Since you are not on staff and they don’t see you every day, it’s “out of sight, out of mind”. Touch base, periodically, send new clips and don’t be embarrassed to ask for work or pitch stories you think the publication will like–chances are, your hustle will be rewarded with additional assignments.