Even saving veterans can get tripped up at the grocery store. Take my friend, Mandy. She is a shopper extraordinary, a coupon queen among mere princesses and a psychologist to boot. Yet there is one grocery store trick that usually manages to trip her up: the grocery store display table.
You know the one. You walk into the store and the first thing that you run into is a nice little display table stacked with holiday pies, or holiday cookies, or gingerbread kits at this time of the year. You have an empty cart and think that it might be nice to take one of those things home. So, it goes straight into your cart.
Those display tables are installed not for convenience but because hours of research has shown that they are highly successful at triggering impulse purchases. In fact, items displayed on tables sell much better than those on shelves, and they are still the best bet for getting you to buy something you hadn’t planned on buying.
I’m not proud to say that there is a gingerbread kit sitting on our dining room table, even as I write this. Sure, I can rationalize that the kids have been begging for for the last two years and I was probably planning on getting one anyway, but did I bother to compare pricing at all? Did I head over to the baking aisle to see if there were other brands that were less money? Did I just get the idea that we could make one ourselves from scratch. Nope! I plunked down $14.95 for the kit.
Remember Mandy? Grocery table displays are such a problem for her that she makes a point to rush past them as quickly as possible. Over the years, she’s managed to pick up football shaped cakes (when she doesn’t watch sports), crochet kits (which, once home, have remained unopened), spicy cashews when no one in her household will eat nuts, and more.
So be warned and step away from the table.
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