What’s your morning routine? Do you make coffee, read the paper, scan the cereal box’s ingredient list, or look at the faces of missing children on the milk carton? Well, if eating eggs is part of your breakfast routine you could be adding another item to your “reading” list.
The CBS television network announced today that it is planning to begin advertising on eggs. That’s right, EGGS. Can you believe it? The network says that as part of a deal between the CBS Marketing Group and EggFusion, an egg-coding company, more than 35 million eggs will be distributed to markets throughout the country. On the shells of the eggs—look for the CBS logo and slogans promoting the TV network and its series.
For example, while some eggs will be emblazoned with “CSI: Crack the Case on CBS,” other eggs will read: “The Class, New Grade-A CBS Comedy.” CBS executives say the eggs will hit market shelves in September, when the fall TV season begins. If you are wondering how the phrases will get on the eggs, think high-tech. EggFusion developers say the “On-Egg Messaging” will employ the use of laser technology that will in no way compromise the integrity of the eggshell or its contents.
CBS’ “eggs-periment” (sorry, I just had to throw one in) follows on the heels of several offbeat ways other television networks have tried to attract viewers, such as putting advertisements for shows in public restrooms. ABC recently used dry-cleaning bags to promote the series “Desperate Housewives.”
CBS… eggs? I wonder if this means the “Eye” network will now be referred to as the “Egg” network? And does this new advertising move mean that CBS is putting all its eggs in one basket? (Okay, okay, I’ll stop.)