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How the Writers’ Strike is Affecting Viewing Habits–The Truth About “The Moment of Truth”

Now that the writers’ strike has all but obliterated your regular TV viewing schedule (no need to get the kids in bed and laundry folded before “Desperate Housewives” comes on, no need to have dinner done and dishes washed before “The Office” airs) have you noticed that you’ve been spending less time in front of the boob tube? Or have you just altered what you watch?

If you are like most Americans you’ve done the latter. Take a look at last week’s TV ratings and you might just be as surprised as I was to see that more than 23.2 million viewers (that’s more than tuned in for weekly doses of ABC’s smash hit “Dancing with the Stars”) watched Fox’s “The Moment of Truth.” The new lie-detector reality show’s Wednesday night debut was the most-watched series premiere in more than a year, according to Nielsen Media Research. Among young viewers, it was the top-rated series debut in five years.

For a show that has contestants strapped to a polygraph machine?

If you weren’t among the tens of millions who tuned in last Wednesday you basically missed watching everyday folks answering increasingly personal and embarrassing questions with the possibility of earning $500,000 for telling the truth. The series debut featured a former football player who was asked if he ever peeked at his teammates in the shower, and whether he had flirted with women on the Internet after he was married.

Apparently, this is the new must-see TV.

For the record, show producers are quick to point out that contestants are not forced to go on (Duh). And they further revealed the actual polygraph examination is given a few days before the show’s taping, so the contestants know what the questions are before going on the air and can call it quits at any point in the game.

Bottom line: the show is a ratings bonanza and is proving to be a golden ticket for Fox. I should note that “The Moment of Truth” comes on immediately after Fox’s other ratings king “American Idol.” According to Nielsen Media Research, among viewers aged 18 to 49, the lie-detector series kept 94% of the “American Idol” audience, the best-ever retention rate for a show Fox has aired after its No.1 rated singing competition.

By the way “American Idol” drew 26.8 million viewers Wednesday.

Did you watch “The Moment of Truth?” Or, perhaps, more importantly, would you have watched it if the writers’ strike hadn’t affected your other shows?

Related Articles:

What’s Going On with the Hollywood Writers Strike?

What Hollywood Stars Are Doing During the Writers’ Strike

Striking Writers Looking to Head Back to the Bargaining Table

TV Good News/Bad News: Oprah Winfrey Network and Another Hit to Striking Writers

The Golden Globe Awards Show Bites the Dust

Can the Show Really Go On?

The Show Will Go On

David Letterman Strikes Deal with Writers

Major Changes in Store for This Year’s People’s Choice Awards

Kimmel, Stewart and Colbert Returning with New Shows

Save Your Jokes Late-Night TV Hosts Can’t Take Them

Leno and O’Brien Returning to Late-Night TV

Ray of Hope Emerges for Striking Hollywood Writers

The Continuing Writers Strike—What’s Happening with Your Favorite Shows?

The Writers Strike and Late-Night Talk Shows—THE BACKLASH!

Conan the Saint?

Writers Strike—Is There an End in Sight?

Writers Strike Update–How Many New Episodes Are Left?

Hollywood Writers’ Strike—Week 3: Movie Alert

Writers’ Strike–Producers Hit Back

This entry was posted in Television and tagged , , , , by Michele Cheplic. Bookmark the permalink.

About Michele Cheplic

Michele Cheplic was born and raised in Hilo, Hawaii, but now lives in Wisconsin. Michele graduated from the University of Wisconsin-Madison with a degree in Journalism. She spent the next ten years as a television anchor and reporter at various stations throughout the country (from the CBS affiliate in Honolulu to the NBC affiliate in Green Bay). She has won numerous honors including an Emmy Award and multiple Edward R. Murrow awards honoring outstanding achievements in broadcast journalism. In addition, she has received awards from the Aircraft Owners and Pilots Association for her reports on air travel and the Wisconsin Education Association Council for her stories on education. Michele has since left television to concentrate on being a mom and freelance writer.