I wrote earlier today here in the Home Business blog about how focusing on living up to expectations and NOT letting customers and clients down can be a good, simple, and basic way to go about customer service. Just to augment that article, however, I wanted to also share that including some little extras is a way to go above and beyond and ensure that your customer service or your business offerings will impress.
I am not talking about huge add-ons here, but the little things we can do that add value and show interest, but do not take up too much of our time or resources. So, what would constitute a ‘little extra’? Including a little free sample of something, a coupon for a discount on a future purchase or a little gift (candy is always good) are all minor ways to do a little something extra for your customers or clients.
If you are in a consulting business or work with just a few key clients, you can get creative with the little extras—send the staff muffins or donuts once in a while to say “thank you” for their business. When you are thinking of little extras to do for your customers and clients, consider things that they will enjoy and appreciate, but that do not take too much money or time on your part. For example, offering an “extra” service or to send along a pertinent article may take very little on your part but will be perceived as having extra value to the customer or client. I also think that the attitude you use with your ‘little extras’ makes a big difference too—if you seem bothered or reluctant, it will not have nearly the same affect as if you are happy, grateful and letting your customers and clients know that you really want to “do” for them and “give” them something extra.