They say that the squeaky wheel gets the grease and that can definitely be the case when it comes to your customers. When you stop to think about it, you might find that you are spending the bulk of your attention on those customers who complaint and are “high maintenance” and some of your better customers may be going unnoticed and uncultivated. Those quiet, easy-going customers still need some attention too!
It can be so easy to take our best customers and clients for granted. We get used to their easy-going ways, how they always place their orders or pay invoices on time, never ask for a refund, never miss or change deadlines–they are just a dream to do business with! Meanwhile, a big hunk of our time and energy is going to those customers and clients that seem to always have issues and complaints. Our best customers and clients need some love and probably deserve it more so than those folks who seem to always be such a struggle.
We can find ways in our home businesses to let those gems; those bread-and-butter customers and clients know how much we appreciate them. Finding reasons to get in touch and just say “thanks”–offering a bonus or discount for loyalty or hosting a party or luncheon for the great clients can go a long way in letting them know that we really do appreciate what fantastic customers they are. Find a way to recognize those who have been supporting your business efforts.
Don’t let those good ones get away. They may feel overlooked and taken for granted which would make them more likely to be wooed away by another company offering more perks and attention. Try not to spend all your time with the “problem” or challenging customers and clients, so you’ve got some left over for the good ones!
Also: Don’t Overdo the Incentives
Offering Rewards for Referrals
Getting to Know Customers and Clients Outside of Business