There is absolutely nothing like “hands on”–that is why so many business offer samples, put out touchable displays, and why people flock to see demonstrations at conferences and events. People want to touch, feel and taste something before they actually plunk down their hard-earned money to purchase it. Whenever you can in your home business, put your product or services right in the hands of those customers and prospects you home to sell to.
Think of your own purchasing habits–aren’t you more likely to buy a car after you have test driven it a couple of times? And, if you taste something fabulous at a friend’s house or a party–aren’t you more likely to go to the store and purchase it for yourself than if you just saw an ad in a magazine? We humans want to have a physical experience with something prior to purchasing. Sure, we may buy some things sight unseen, but we are more likely to purchase something if we have tried it out in some way first. We can be risk-takers, but if someone offers us the chance to try something out first, we’re generally hooked.
You can utilized this reality in your home business by offering samples, a trial period, using coupons or other incentives to give people a “taste” of what you are selling. If you are in a service-oriented business, you might offer a free consultation, or provide ample samples of your work for the client or customer to look over. It is very seldom that a client will hire a consultant or business without wanting to see samples of their work, and talk to others who have actually worked with them. Be open and forthcoming with providing prospects with the opportunity to touch, taste and try your product and services and you’ll be more likely to make the sale.
Also: The Art of Pursuit and Persuasion in Your Home Business
Make Ordering and Purchasing Easy