When you hear the word “announcement” perhaps you think of a town crier with a huge megaphone hollering and making big sensational statements? Or, perhaps, you think of a simple press release that states a story or new development? It is important that we incorporate the use of announcements into how we market our home business. In fact, many businesses make very good use of keeping regular announcements about their latest developments, sales, and other details in front of the public eye.
The great thing about announcements in the business realm is that they can be incredibly brief and simple and do a fine job of getting your name out there. You can make announcements on your web site, to the local press and even put brief announcements in smaller publications like the church bulletin and a community newsletter. I have found that keeping a business name “in the papers” so to speak can be relatively easy if you just keep making announcements.
What would justify an announcement? If you have made a change or development that warrants news, or if there has been a new development in your industry—you can put your individualized spin on it and make an announcement. This technique is well-utilized by organizations and pharmaceutical companies—research, studies and new information tends to get people’s attention.
Of course any sort of sale or special offer or new merchandise can warrant an announcement. If you change your address, web site, etc. you may be able to make a simple announcement and get it in your local newspaper’s business beat or on a community bulletin board (radio, television, web, etc.). You should definitely make any announcements directly to your existing customer and prospect base—a simple announcement via e-mail or in a company bulletin can get the information directly to your most loyal supporters.