I’m all for healthy lifestyles, exercise, eating right, eliminating childhood obesity, yada, yada, yada, but when it comes to consuming candy on Halloween, I don’t mess with tradition.
Moderation. Everything in moderation.
I wonder if the folks at Bolthouse Farms understand this concept and its relation to Halloween candy.
I’m thinking not, considering the intense nature of its massive ad campaign and cult-like obsession with replacing traditional Halloween candy with its new SCARROTS treats.
For those of you who don’t watch TV, read newspapers, flip through magazines, surf the web, listen to the radio or look up at billboards while you’re stopped at red lights, SCARROTS are single-serving, 1.7 ounce bags of baby carrots, which Bolthouse farms is aggressively marketing as the candy alternative for Halloween.
According to Jeff Dunn, chief executive officer of Bolthouse Farms, people are all over this carrot-instead-of-candy-on-Halloween campaign:
“We’ve been blown away by the response to this campaign. We’ve learned that is there’s a huge groundswell of support behind our effort to brand Baby Carrots as the ultimate junk food and we’re excited to offer snackers of all kinds a new Halloween treat.”
Seriously? Seriously. Does Dunn really think that kids are going to be dancing in the streets after they knock on a door on Halloween night and receive a bag of carrots instead of a Snickers bar?
Trick or treat?
I’ll give you one guess.
And this “huge groundswell of support” that Dunn refers to. Exactly who are these carrot-pushing proponents, besides Dunn, his employees and fellow carrot farmers?
Scratch the carrot farmers. We live near a farmer who grows asparagus, pumpkins and carrots, and even he doesn’t give out produce on Halloween. Not even chocolate-dipped carrots.
For the record, SCARROTS come packaged in ominous black Halloween themed bags and you get a free glow-in-the-dark tattoo inside. Still, I’m pretty sure that extracting the tattoo is the only reason kids would even consider opening a bag of carrots on Halloween.
I’m no prophet, but I’ll bet you anything that the only thing my kid will be crunching on this Halloween is a Kit Kat bar.
I’ll let her indulge on Kit Kats, her favorite 100 Grand Bars and Sour Patch Kids on Halloween. As for the carrots, she has 364 other days in the year to eat those.
What do you think about carrots being an alternative to Halloween candy?
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