Looking for ways to connect with your customers, clients and prospects? Trying to figure out how to position yourself as a reputable and valuable resource in your market? Sharing tips and information and becoming a trusted “expert” can be a great way to accomplish those challenges.
This is one of the ways a web site can be so useful in promotions and marketing. In addition to products and services, a business can provide tip sheets, links to valuable articles, and educational resources pertaining to the type of business. While people might be shopping and looking for a particular product, they also might want to know exactly how to use it as well. Or they might want information about related issues. By providing tips, instructions, information, etc. free of charge; you can position yourself and your business as a valuable, experienced, and knowledgeable resource. This can then strengthen your position in the market.
In addition to your web site, providing articles and newsletters with shipping or as a means of introduction can be good. When prospects call or write you, a tip sheet can be attached to any business information you also provide. “How to” sheets are always popular: “How to choose a mortgage lender,” “How to wallpaper,” or “What to look for in a day care”—these are just some ideas to get you started thinking about your own tips sheets or free advice.
Make sure that the information you provide is useful and factual. If you are reprinting or borrowing information from another source, make sure to get permission prior to offering it under your business name. It is also important to give credit and respect any copyrights that might be involved. If you create your own tips sheets or advice, make sure to have it copy-edited and presented in a professional and accessible manner. It will all be a reflection of your home business and your reputation.
Also: Find Your Target Audience
Do You Know What Your Customers Want?