Back in March, I talked about the fact that One Size Does Not Fit All. At that time, there was a report by the “U.S. Regional Trends: Demographics, Attitudes and Consumer Behavior.” The market research publisher Packaged Facts and looked at trends and consumer behavior in six different regions in the United States. It summed up what many consumers already knew: having a great ad campaign is not enough because consumers want their regional and personal preferences addressed. Thanks to this report, more and more manufacturers were becoming hesitant about utilizing one size fits all campaigns.
In the World of the Fitness
The idea that one size fits all doesn’t work in fitness. That has been more than demonstrated in the continuing development of different types of fitness classes and more. The definition of healthy body type should also be amended. Not everyone can be a size 0 and not everyone goes back to the size they were before they had a baby.
In fact, body changes are normal. Someone who is overweight can be in good physical fitness, but still be overweight. A woman who is a size 12 or a 14 or an 18 can be just as attractive as the woman who is a size 2. One size should not fit all because we’re all different and if we weren’t different – then it wouldn’t matter because the sameness of each individual would negate any individuality.
In March, I asked:
But what else do we want? What do we, as fitness consumers really want to see? I want to see healthy women who are not a size 2 working out. I want to get a realistic idea of fitness and what it looks like. It should not be bottled and shined up to make you think that if you can never achieve that tiny waist, you will never reach fitness. No, ma’am. Fitness is not a dress size nor is it necessarily poundage. It’s a state of being.
I’m still waiting to see more of this trend, though I have to say – that six months later – things are looking good.
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