Have you wondered if producing a newsletter might be a good choice for your home business? With the availability of various accessible desk top publishing software and the ease of designing newsletters–either hard copies or as e-mail newsletters, it can be tempting to create one to promote your business. Here are some suggestions for evaluating whether a newsletter is right for you and how to go about creating one…
Newsletters can be a great way to promote your business. With informative articles and information, tips and suggestions, and product and service updates–a newsletter gives you one way to connect with your customers or clients. Hard copy newsletters are still a good and useful choice, and, increasingly, e-mail newsletters make it possible to send information out to your clients, customers or subscribers in a more immediate and less expensive way.
Newsletters take time, effort, creativity and commitment, however. If you have the skills and the capability to do them in your home office and are reasonably good at providing the text, graphics and other details–this might not be much of an issue. Most desktop publishing software programs even have templates for newsletters that you can modify to fit your own needs. If you can spare the time from other business activities, this might be a reasonable option.
If you are not very handy with the writing, design and creativity department, you can also consider hiring a professional to do your newsletter for you–graphic artists, professional writers, and public relations specialists are all people who could help you with a newsletter. Some will even handle the mailing and distribution for you, for a price. These specialists can produce high quality, professional newsletters for you (either in print or as an e-mail) and if you can afford it and justify the expense, this can be a good way to go.
As you think about whether or not it’s time for a newsletter, consider what purpose your publication will serve–will it provide information or will it mainly be a promotional tool? You’ll want to make sure that the creation and distribution of a newsletter serves your business operations while at the same time providing something valuable to your clients and customers.