For some, today is not about shopping the biggest sales of the year. Many people will avoid making any purchases because today has also been designated, “Buy Nothing Day,” an event encouraged by AdBusters Magazine (but apparently not MTV). While the spirit of the event seems to make sense, avoiding commercialism, I have to wonder… does it really have an impact on retailers’ bottom lines? It may in fact hurt Friday’s sales, but won’t people simply stock up in advance or by more on Saturday and following days? People are going to buy Christmas presents, decorations, party foods, wrapping paper, … Continue reading →