Well, you had to see this coming. Lance Armstrong is no dummy. (A heartbreaker, perhaps, but no dummy.) When he teamed up with Nike in 2004 to create the LIVESTRONG wristband he had to know that it was just a steppingstone in his race to raise cancer awareness. As of last month more than 70 million of the yellow LIVESTRONG wristbands have been sold. The LIVESTRONG emblem is a representation of Armstrong’s mantra in life, and now the seven-time Tour de France champ wants to give people a new way to show their support for cancer victims and survivors. Armstrong … Continue reading →