The Story Behind T.M.X. Elmo

Did you know that when T.M.X. Elmo was unveiled on ABC’s “Good Morning America,” three months ago only about 50 people in the world had seen it? It was just part of the toy’s creators master plan. For nearly two years before it became one of this year’s hottest holiday sellers T.M.X. Elmo was shrouded in so much secrecy not even the sales force at manufacturer Fisher-Price Inc. knew exactly what they were selling before the toy debuted on national television in mid-September. But, now that Elmo is flying off shelves, his creator’s are singing like canaries. Recently, members of … Continue reading

Elmo-Mania Strikes Again

Did you stand in line for the new “T.M.X. Elmo?” It hit the shelves Tuesday and now many of those same shelves are bare. While this latest Elmo may not be causing as much mayhem as the Original Cabbage Patch Dolls (I was about 12-years-old when they first came out and I was pushed down by a woman three times my height and age at a JCPenney in Hawaii because I was standing in front of the doll that she wanted), there is a major buzz about his highly anticipated unveiling nonetheless. Retail analysts predict “T.M.X. Elmo” (T.M.X. stands for … Continue reading