The Preschool TV Battle is Heating Up

Posted on July 26, 2013 by Michele Cheplic

Your preschooler may be more powerful than you think. At least when it comes to watching television. According to Nielsen Media Research, children ages 2 to 5 spend an average of 32 hours in front of a TV each week. For cable networks this means big business. In the past five years, a slew of channels dedicated to preschool programming have inundated the market. Since 2000, Nick Jr. has continually garnered the highest Nielsen ratings. The Viacom-owned channel is dedicated solely to preschool children and is home of the mega-hit show “Dora the Explorer.” Riding the wave of popularity with … Continue reading →

How the Writers’ Strike is Affecting Viewing Habits–The Truth About “The Moment of Truth”

Posted on January 26, 2008 by Michele Cheplic

Now that the writers’ strike has all but obliterated your regular TV viewing schedule (no need to get the kids in bed and laundry folded before “Desperate Housewives” comes on, no need to have dinner done and dishes washed before “The Office” airs) have you noticed that you’ve been spending less time in front of the boob tube? Or have you just altered what you watch? If you are like most Americans you’ve done the latter. Take a look at last week’s TV ratings and you might just be as surprised as I was to see that more than 23.2 … Continue reading →