Celebrity Activists Go “Red” and “Green”
While Oprah and Bono paint the town red with their “Product Red” initiative to raise money to fight AIDS in Africa, hip-hop and fashion mogul Russell Simmons announced he’s going green to raise green for the development and empowerment of Africans. Simmons unveiled his “Green Initiative” jewelry to reporters at a news conference yesterday. According to the 49-year-old musician-turned-entrepreneur, 25% of proceeds from sales will go toward the Diamond Empowerment Fund, which “will support institutions, like schools and colleges, in South Africa and Botswana and help boost economic development.” So why is Simmons who is well known for his popular … Continue reading