Event Planning: Advertising Your Company

Once you have your basic business plan and supplies the next thing you want to think about is advertising. To be honest, I had an outline before I began the advertising process. I was convinced that getting my company’s name out there would be a process so I started as soon as I had my brand, logo, and a basic plan. I will talk about branding yourself and logos in a general sense next month. How do I Advertise? In the beginning of planning a business normally there is not a huge budget for supplies much less advertising. However, advertising … Continue reading

Teaching Your Preschooler About Advertising

My daughter watches television. She rarely watched it before she was three years old, and she watches no more than half an hour on most days, unless it is a movie night. We tend to value play time over television time. However, she does watch television, and occasionally this television has ads. Now, generally we tend to avoid ads like anything. I avoid branded clothing that involves television characters, mostly because I find it irritating and unattractive. Nothing that we eat incorporates advertising at all – we are more of a scrambled egg and pancake family rather than a cereal-box … Continue reading

Even More Inexpensive or Free Advertising Options For Your Scrapbooking Home Business

You have decided you really love the idea of getting paid to do something you love. Hopefully you have researched the many direct sales companies out there and you are familiar with the way they work and like the idea of becoming a scrapbooking consultant. If this is you, then here are even more inexpensive or free advertising options for your scrapbooking home business. Set up at the craft fair, flea market or garage sale. If you create layouts, cards or even are able to stock some supplies or do a few make and takes at your local flea market, … Continue reading

Inexpensive or Free Advertising Options For Your Scrapbooking Home Business

From Creative Memories to Close to My Heart, there are several scrapbooking, stamping or paper crafting home business companies that you can become a consultant for. Most scrapbookers would love the opportunity to have their own scrapbooking business and be allowed to be creative and crop all day. Most people would love to have their own business and get to set their own hours, as well as work from home or in their pajamas from time to time. The one complaint I hear the most often when faced with the choice of becoming a consultant is, “I don’t know anyone.” … Continue reading

Advertising Marriage?

Our country has made divorce and couples living together fairly acceptable among society. However accepting these does not mean that there are not consequences to their outcomes. Many teachers and child caregivers will agree that children from broken homes or single parent homes struggle more with academic and emotional troubles over children from two parent homes. While this is common talk among teachers, I never realized that it was also advertised publicly. I was recently reading an article from a lady in Washington DC. She commented on the posters and billboards throughout the city that were promoting marriage. She listed … Continue reading

Keeping Unwanted “Squatter” Advertising Off Your Web Site (And Other Places)

We are in such a digital/internet age that what I call “guerrilla” advertising is rampant. I recently read an article about “shopdropping”– a term retailers have given to the act of dropping, inserting, and leaving unwanted items on shelves and in products. Individuals leave business cards, flyers, religious or political propaganda, differently wrapped products, etc. in stores. Meanwhile, for those who have web sites with blogs or places where individuals can make comments, many find unwanted promotional posts and “plugs” for other products and services. How can a home business owner stay on top of such “leaches” trying to drum … Continue reading

5 Terrific Advertising Tips for Your Garage Sale

Advertising your garage sale, can be costly, and if you don’t know the proper way to go about it, can be very ineffective. In order to get the best advertising, reach the most people, and have a successful sale, there are some tips that might help. 1. Use Bulletin Boards for free advertising. Many grocery stores, church offices, schools and community centers have bulletin boards, that you are able to post an ad on. If they have a form you must use, be sure to grab one, or find out the rules and regulations to posting an ad on the … Continue reading

Brand New to Advertising?

If you have never had any reason to understand advertising and marketing before—and now with your home business, you need to be able to make some decisions about how to promote your business—getting started can be overwhelming. How do you know where to turn and what sort of advertising is best suited for your business and market? First of all, keep in mind that there are several different types of advertising and they have the ability to reach different markets: print, web, public (bus signs and billboards), television, radio, events and conferences, and direct mail. Within these overarching categories, there … Continue reading

Author Interview — Elodia Strain (part two) Advertising

Thank you for joining us for part two of our conversation with novelist Elodia Strain. If you missed part one, click here. Elodia, I understand that before you were a novelist, you were in advertising? How did your background in advertising influence your approach to writing a novel? I think I may have thought more about the reader than I otherwise would have. Advertising taught me to think about my audience, and so when I wrote I thought a lot about that. I wanted to have my audience from word one and keep them riveted to the very end. My … Continue reading

Trans Fat, Fast Foods, Truth in Advertising and Responsibility

I have been avoiding this topic like the plague. However, I love food and I love to write about it. The ban on trans fat in New York City as well as other proposed legislation is hot button issue in food right now. Frankly, I long for a simpler time when food was just there for eating but such is the case no longer. You may have heard that New York City banned trans fat in all its restaurants. Eateries have until July of 2008 to get rid of the artery clogging substance. My opinion? This is a good move. … Continue reading