Tag Archives: authenticity

Be Yourself

With all of the different topics we cover here in the Home Business blog, so many are geared toward ways to make our businesses more successful and ourselves as home business owners more effective. I realized that all of this focus on what to do and how to do it can take the focus off the fact that we really do need to be who we are and do what we are meant to do–being genuine and authentic is important. No matter what else you do to build and grow your home business, you also have to be yourself… Reading … Continue reading →

Authenticity for Your Home Business

Keeping things authentic for your home-based business is a more “official” way of saying that you are keeping things real–authenticity means that you are trustworthy, reliable and operating in a genuine and above-board way. Nothing inspires customer loyalty like knowing that you are genuine and authentic (and that your products or services are genuine and authentic too). Authenticity is one of those positives that , when incorporated into your business efforts, can pay off in terms of customer trust and loyalty. There is a reason words and phrases like “all natural,” “genuine” and “completely real” are used so often in … Continue reading →

Parents Have to Be True to Themselves, Too

I confess that I have read a lot of parenting books and articles in my time as a parent, I’ve also had hundreds of conversations with other parents, grandparents, non-parents, teachers, and experts. I have heard a lot of great ideas and values and belief systems. But what I have learned over time is that I cannot just “take on” anything and everything that comes my way. I have to be true and genuine to my own self and my own belief system too. Just as we encourage our children along the path to discovering who they are, what they … Continue reading →