A recent survey conducted by polling company Ipsos Public Affairs on behalf of Iams found that most people consider ingredients the most important factor in what type of food they buy for their pets. The pet’s personal preference was frequently the second most popular factor, followed by price and then recommendations from friends or veterinarians. What’s got many pet websites and news agencies in a tizzy is the least most considered factor when people purchase pet food: age. Not the age of the food, but the age of the pet. Only one in ten people said that the age of … Continue reading →