It is becoming increasingly “standard practice” for more and more businesses to do a lion’s share of their marketing over e-mail. This means that a small home business owner needs to learn how to manage distribution lists—including acquiring them, keeping them accurate, and learning how to NOT abuse those e-mail addresses. One thing you will find early on is that every time you send out a group or broadcast e-mail, you are likely to get several “bounces”—unless you manage and respond to those bounces, your e-mail marketing can quickly become inefficient and obsolete. When you get an e-mail bounce, that … Continue reading →