Back in April, I wrote about whether or not the address you put on your stationery and web site matters in terms of people’s perception of your business. Address and actual geographical location are two different things, however. For a retail business or a restaurant, location is an obvious consideration—but does the geographical location matter when it comes to a home-based business? Like so many aspects of a small business—it just depends. It depends on what you are doing as a business, who your target market is, and whether you need to handle “people traffic” for your business or not. … Continue reading →