So, you have made up your mind to start a small home-based business but you are searching for something to call it? Unless you are doing consulting or freelancing or another type of business where you can simply use your own name, you probably want something creative and catchy that represents you and your business aspirations. Whatever name you choose–try to make sure it is simple and easy to spell… There are all sorts of jokes about long-winded business names that are difficult to say and even more challenging to spell. I know of a grocery store here in my … Continue reading →