I happened to be part of a conversation planning a little party for a colleague. Someone mentioned that we should get a cake from a very popular and specific local bakery. I suddenly remembered that I had been there only a couple days before and had the most fabulous, fresh peach mango champagne cake. I gave an instant testimonial and we were on the phone ordering the cake for our little celebration. Word-of-mouth marketing at work! Known in some circles as “Buzz” (this is a more recent term), word-of-mouth marketing has been a staple of small businesses for centuries! There … Continue reading →