Concept Cars—Are They Too Cool For You?

I’ll never forget the day I caught a ride with my boss to a public appearance. (It happened years ago—prior to getting married and having a family.) He was married, the father of two young children, and had just bought a shiny new black VW Beetle. (You know, the one that barely fits two people, let alone a family of four.) As I squeezed into his new vehicle I was overwhelmed by that new car smell, perhaps, it was the fumes that made me blurt out: “Nice car. But, why would a father of two buy such a small vehicle?” … Continue reading