Sometimes the word “clever” gets a bad rap, as in: “Don’t you think you’re clever?” But, in fact, when it comes to marketing a product or service, clever is a very good thing indeed… Think over commercials and marketing campaigns that you remember and have thought were original and clever. You can likely remember ad campaigns that are ten, or even twenty years old. I can still remember those Dunkin Donuts commercials where the tag line was “Time to make the donuts.“ Finding a clever way to promote your home business can not only help you stand above the competition … Continue reading →