You may think that once someone becomes a customer or client, you should be able to use them in your promotions and marketing (web site, brochures, etc.) and while you often can—and it is a very good idea to develop a client list you can share—you still need to get permission in order to this from each customer or client first. Many years ago, when I was a young consultant (okay, I was thirty, but that seems quite young and green to me now), I made the mistake of including a very large client in our promotional brochure without permission. … Continue reading →