Lance’s New Adventure

Well, you had to see this coming. Lance Armstrong is no dummy. (A heartbreaker, perhaps, but no dummy.) When he teamed up with Nike in 2004 to create the LIVESTRONG wristband he had to know that it was just a steppingstone in his race to raise cancer awareness. As of last month more than 70 million of the yellow LIVESTRONG wristbands have been sold. The LIVESTRONG emblem is a representation of Armstrong’s mantra in life, and now the seven-time Tour de France champ wants to give people a new way to show their support for cancer victims and survivors. Armstrong … Continue reading

Cheap Celebrity Fashions

Now we’re talking! In a previous blog I discussed how franchise giants such as Target and the Gap are selling high fashion apparel at affordable prices. Well, I may have to redefine my definition of “affordable” thanks in large part to Sarah Jessica Parker. The actress and fashionista is blowing the lid off of celebrity-branded fashion with a new clothing line that is priced under $20. Now that’s what I call affordable. Parker has partnered with Steve & Barry’s (best known for its inexpensive college apparel) to create sensibly priced (see cheap) clothing that is actually good looking. The actress … Continue reading