Marketing can be tough for any home busness owner, but trying to decide just where to put your energy can seem like a big puzzle. So many of us are tempted to start on the “outside”–with our coldest possible markets, instead of working with the hot and warm markets, those people closest to us who already know something about our work. I am not sure why, but we think we have to build the business boat from scratch. We start going to networking events or try to target an unknown market and that is where we spend our resources and … Continue reading →