Earlier today, I wrote an article about how to research your competition and compare various pricing structures. It is important to keep in mind that when you are looking at what other businesses in your industry are up to, that you truthfully consider what products and services you are offering and whether they are comparable. If you are going to charge comparable prices, you really need to be offering comparable services. For example, if you offer housecleaning and maid services, look at your competitors—not just at their prices but the value of the service that a consumer gets for the … Continue reading →