Should You Throw In Something Complementary?

One of the oldest techniques in sales is to “throw in” something complementary with a purchase. When a customer buys one thing (often a large ticket item), a sales person might include a warranty, a special gift, or another product for free. Depending on what sort of home business you are operating, you might be able to utilize this technique too… If you sell products or do direct sales, you might already be throwing in samples or complementary items with every sale. It can be used as a way to introduce customers to new or different products you have, or … Continue reading