I write often about all the ways that you can do marketing and publicity for your home business yourself. After all, for most of us, it doesn’t depend what sort of business we are in or what we are offering, marketing and public relations is an issue. Sometimes, however, the need may arise to find a “professional” to help with your promotions. Perhaps you are too busy with other elements of your business or are planning a large expansion that will need marketing beyond the realm of your experience. Here are some tips for choosing and hiring a publicity specialist … Continue reading →